Tires
have been a vehicle's most important safety feature for more than 100 years.
After all, they are a vehicle's only contact with the road. Even the brawniest
engine, strongest brakes, and most advanced anti-skid system are at the mercy
of the tire's grip on the road. Every move a driver makes with the steering
wheel, brake or gas pedal is transmitted to the road through the four
notepad-sized contact patches of the tires.
So,
if a consumer has tires that are worn, under-inflated, or not suited to the environment,
they put themselves, their vehicle, and others at risk. But most drivers don't
know enough about tires to make an educated purchase. For some, the choice
comes down to price and availability. Others buy tires based on appearance or
reputation.
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